Zoom Webinar: Creating a Business Model using Segmentation, Targeting & Positioning (STP)

Zoom Webinar: Creating a Business Model using Segmentation, Targeting & Positioning (STP)

What is a business model and how do you create one using STP (Segmentation, Targeting & Positioning)? In our upcoming webinar, we will have it all explained by Dr Prakash Singh, Assistant Professor of Marketing from Saudi Electronic University. You will be able to take away insightful knowledge from the resourceful speaker himself and learn about developing a positioning strategy, selecting a target audience, and more!

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Who Should Attend:

This virtual event is open to the public. Join us if you are interested to learn about using the STP (Segmentation, targeting & positioning) process to create a business model.

Your Speaker:

Dr Prakash Singh is an assistant professor of marketing at  Saudi Electronic University, Kingdom of Saudi Arabia. He received his PhD at Savitribai Phule Pune University, India in marketing.

Professor Singh has been recently consulted by the government of India and appointed as an assessor for Toycathon 2021, an inter-ministerial initiative brought up to challenge India’s initiative innovative minds to conceptualize the ethos and aspirations of today’s generation. The initiative is by Ministry of Education’s Innovation Cell with support from All India Council for Technical Education, Ministry of Women and Child Development, Ministry of Commerce and Industry, Ministry of MSME, Ministry of Textiles and Ministry of Information and Broadcasting.

Details of the Event:

Title: Zoom Webinar: Creating a Business Model using Segmentation, Targeting & Positioning (STP)

Date: 25 February 2021 (Thursday)

Time: 4pm – 5pm

Platform: Zoom

Event Registration: bit.ly/bizmodel-Feb2021

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